Do you have a list of subscribers you wish to promote our course to? Here are some emails you can use. The recommended subject lines are the title for each email (e.g. “The secret to making your dog’s problem behaviors disappear”). Don’t forget to embed your special affiliate link into the messages to earn a commission!

It works best to send each email one day apart.

Note: IF you are using our free Airplane Game giveaway as an incentive to build your list, send them this email one day after they receive the eBook (so most likely one day after they sign up), and then follow it up with the rest of the chain below.

1. The secret to making your dog’s problem behaviors disappear

This is the first email I had written by a professional copywriter.

Hi dog lover,

No matter what your dog’s problem behavior is…

Be it jumping, peeing inappropriately, aggression, pulling on the leash…or whatever…

There is ONE SOLUTION that can help STOP this problem now

The sad fact is…

Most Dog trainers miss this solution entirely.

They give you cookie cutting training programs.

They use outdated and ‘mean’ dominance techniques.

Or worse yet…

They have no qualifications and are complete phonies.

So what’s the answer to stopping your Dog’s behavior problems?

In 4 simple words…

Discovering your dog’s hidden intelligence.

Let me explain…

In my 10 years as a certified trainer…there’s ONE BIG LESSON I have learned.

More intelligent dogs are better behaved.

A More intelligent dog takes commands easier

…and understands what you need from them.

The good news is…

No matter how clever you think your dog is.

You can >>>unlock their hidden intelligence quickly and easily.

>>>I’ll explain everything on this page.

Don’t waste a second longer coping with problem behaviors you don’t need to be dealing with.

PS Check out the brain training for Dogs course now. It’s great for eliminating any bad behaviors by tapping into your dog’s hidden intelligence.

PPS- check out the cool dog pictures on this page.

2. My Left Foot

The second email I had written by a professional copywriter.

Remember the movie My Left Foot?

It was an Oscar winning film with Daniel Day Lewis about 30 years ago.

Inside the movie he played a severely disabled boy.

…Only able to move his left foot.

Daniel had some severe behavioral problems.

He was a real handful and really frustrated.

Until that is…

One day-quite by accident- his family realized he was…


…And able to create amazing world class art work.

After that realization- everything changed.

The intelligence and gifts he had were unlocked.

His frustration and behavior problems stopped and there was an incredible Hollywood ending (a fairytale ending)

Here’s the point…

Inside your dog-there is incredible intelligence too.

I’ve seen it in hundreds of Dogs I’ve worked with.

And once you unlock that intelligence.

Most behavioral problems simply melt away.

And the bond with you and your dog grows stronger.

Sound good?

>>>Go here now to unlock your dog’s natural intelligence today.

The well behaved dog of your dreams is waiting to emerge.

Any troublesome bad behavior you’re dealing with is waiting to disappear.

Don’t put up needlessly with bad behavior a second longer.

PS Check out the brain training for Dogs course now. It’s great for eliminating any bad behaviors by tapping into your dog’s hidden intelligence.

PPS- check out the cute dog on the top of this page.

3. 10 Reasons Why Your Dog Ignores Your Commands

This is one of Adrienne’s articles. It can work well as a set-up to promote Brain Training for Dogs.

Is your dog giving you deaf ears? When this happens, avoid repeating the command over and over and imposing yourself until you get a response; instead, take a step back and consider the following scenarios which are some of the most common issues encountered when training dogs.

1) Low Value Treats: Are Your Treats Worth Working For?

It’s a romantic and hard to debunk myth that dogs work for us just to please us. In reality, as opportunistic beings, dogs are most likely thinking “what’s in it for me?” according to the Association of Pet Dog Trainers (APDT). The right use of treats can really make the difference between a dog who is eager to work and one who couldn’t care less. The use of low-value treats (such as kibble) can be detrimental if your dog isn’t excited by them, especially during the initial stages of learning or when there are distractions around, so make sure your treats are worthy of attention.

Also remember to stick to treats which are soft, smelly, and in small bite-sized pieces. This allows your dog to quickly gobble up the reward and focus his attention back on you, rather than being distracted by a longer-lasting treat.

A suggestion? Try to use what respected veterinarian, trainer and writer Dr. Ian Dunbar calls the Ferrari of dog treats: Freeze-dried liver.

2) Low Rate of Reinforcement: Are You Missing Out on Rewarding?

In the initial stages of learning or when there are lots of distractions around, your dog may find sniffing the grass, looking around, marking territory and pulling on the leash more rewarding than training. Why is that? It’s probably because there are stimuli that are extra interesting and are worth paying more attention to. If your dog has received little training in the past, he may have been doing this for a good part of his life. Increasing the rate of reinforcement during this time by giving your dog more treats for his training efforts may help to motivate him, and will teach him to pay more attention to you than to the distracting environmental stimuli.

A low rate of reinforcement can also cause your dog to get frustrated and give up trying; remember, during the initial stages of learning you need a continuous rate of reinforcement (giving rewards for every success), and only once your dog shows signs of responding well can you move on to a variable schedule (only giving treats for success every now and then).

3) High Criteria: Are You Asking Too Much at Once?

This is where the saying “be a splitter and not a lumper” comes into play. It is often tempting to try to teach new behaviors all at once in a single evening. When your dog stops working for you, you start thinking: “Am I asking for too much at once?” Truth is, often when dogs fail to respond to a command it is because it is too hard for them. So try not to ramp up the difficulty too quickly; rather, break the objective down into several attainable steps to help your dog succeed. As an example, if you were trying to train your dog to touch the tip of a target stick with his nose, you could reward him for touching ANY part of the stick at first. Over time once your dog gets a hang of this, you could then move on to rewarding him only for touching the rounded tip at the top of the stick.

Try your best to prevent your dog’s progress from stalling, and do not make your training sessions too long – keep them short and sweet!

4) High Level of Distractions: Is there too Much Going on?

Dogs learn best when there are little to no distractions around, so be sure to start your training sessions in a quiet room where there is not much going on.

Once your dog is able to perform the behavior in the quiet room, build from there and gradually start asking your dog to perform the behavior in a noisier room. Then, progress to the yard, a busy street, the dog park and so forth.

If you start on a busy street or at the dog park right away, your dog may not respond because you have not yet built a foundation for the behavior.

5) Lack of Training: Has Your Dog Ever Been Trained Before?

If the handler has a history of being inconsistent and not following through with the dog, there’s a chance the dog may have learned he could get away from certain behaviors and has learned to ignore the handler. Dogs who have never been trained and have been allowed to do as they please for a good part of their lives often find the initial stages of learning difficult, since the concept is entirely new to them. It is up to the handler to become interesting and worth listening to by investing in reward-based training methods, like the ones taught in Adrienne Farricelli’s Brain Training for Dogs course.

6) Unclear Cues: Are You Confusing Your Dog?

Dogs thrive on consistency, so make sure you always use the same command cue and that all other people training the dog are on the same page. If you ask for a command and your dog just stares at you, consider if that command has a history of being used consistently.

In classes, it is not uncommon to encounter a family where the wife uses “come” to call the dog, the husband uses the dog’s name, and the kids just say “here!” Don’t ask for behaviors in multiple ways, and make sure your body language is congruent with the verbal command. Dogs find body language more salient then verbal cues.

Also, try your best not to repeat commands over and over, otherwise your dog will learn not to listen to the first time you say it, but will wait for you to finish your sentence instead!

7) Frustration Buildup: Are you Getting Frustrated?

Dogs are masters in body language and they can easily detect frustration. When the handler’s frustration builds up, dogs often shut down instead of becoming more compliant. In this case, it helps to ask the dog for a behavior he knows well (such as a sit) followed by a reward to end the session on a positive note. You can try the exercise again a little bit later, possibly further splitting the exercise into smaller sections if it was too hard for your dog.

Also, keep in mind that if you start raising your voice, bending down or getting into your dog’s face, you are intimidating him dog and he will feel the need to send you appeasement signals and default behaviors, rather than listening to your commands.

8) Emotional Problems: Are Emotions Getting in the Way?

If a dog is fearful, anxious or nervous, his emotional state may interfere with training. This is because the dog is often in a fight or flight state which affects his cognitive function, impairing his ability to learn. In such a case, you may need to work in areas where your dog is less likely to be frightened and then gradually introduce more and more stimuli in a way which does not cause him to react.

As an example, if your dog was frightened of thunder, instead of immediately exposing him to recordings of thunderstorms on full volume, you should first play them at a very low volume, where he acknowledges the sound but does not become scared. After rewarding your dog while the sound is played, you would, over time and numerous training sessions, increase the volume at which you play the recording. This process is known as desensitization and is a common technique used in dog training.

9) Health Considerations: Is Your Dog in Pain or Uncomfortable?

If your dog ignores you, he may be feeling unwell or uncomfortable. If your dog has always been obedient and is now slacking off, it is best to have your veterinarian rule out any medical problems. Sloppy sits or a reluctance to lay down may be indicative of orthopedic problems.

Aside from medical problems, some dogs may not like to be trained on certain surfaces, or perhaps the weather is too hot, too windy or too cold – there are a multitude of possibilities. Often, a distracted dog may simply need to relieve himself or get a drink of water. Consider how well you could perform in an exam if you were busting to use the bathroom!

10) Are You Forgetting to Brain Train Your Dog?

Many owners are not aware of this, but when it comes to dogs, idle minds are the devil’s workshop. Yet many owners are happy to leave their dogs bored by the fireplace all day, leading to untold behavior problems. The simple secret to a well-trained dog is engaging their mind and getting them thinking.

In the wild, before domestication, dogs would spend much of their lives performing tasks necessary for survival. Even in more modern history, dogs had special roles to perform in their relationships with humans. You can still see these natural drives in dogs today! For example, you will notice how beagles love to follow scents, how some terrier breeds love to dig, and how treeing coonhounds bark upon noticing prey up a tree. Unlike humans who perhaps dread the 9 to 5 grind, dogs actively WANT to work, and when they do not, they become prone to behavior problems, disobedience, and poor psychological well-being. Many owners spend THOUSANDS on dog training when the solution could be as simple as providing Rover with more mental stimulation!

Fortunately, Brain Training for Dogs offers a solution to this problem. Written by professionally certified trainer Adrienne Farricelli CPDT-KA (who’s work has appeared in USA Today, Everydog Magazine, Nest Pets and more), Brain Training for Dogs is one of the first training programs to not only teach obedience, better behavior, important skills and tricks, but to also work on increasing intelligence and engaging the dog’s brain too. Through 21 fun and simple games, the novel and scientifically-proven methods taught by Adrienne are sure to improve the lives of both you and your dog! By the end of Brain Training for Dogs your dog will be able to tidy up his toys, play the piano (yes, really), and identify his toys by name – all while being a better behaved and more obedient dog.

Want to get started with brain training? You can check out my course by clicking here:

>>>Get brain training for dogs today

As seen, there are many reasons why your dog may not be listening to you. Don’t quickly label your dog as stubborn, don’t begin shouting commands like a drill sergeant, and don’t give up training altogether – instead, try to give your dog a break and consider what may really be going on. A better understanding of how dogs learn should pave the path to better training.

Hope this helps!

4. 5 Quick Tips to a Smarter Dog

Contains 5 tips owners can apply to keep their dogs mentally stimulated.

Keeping a dog mentally stimulated is important. If we don’t pay enough attention to our dogs’ minds, they often become bored or start misbehaving, and their mental health can quickly deteriorate. To avoid these problems, here are 5 quick tips to challenge your dog’s brainpower and turn him into a genius!

1) Go off the Beaten Path

Yes, literally, walk your dog on new routes every once in a while. If you take your dog on walks using the same path each and every day, he’s missing opportunities to come across anything new. But don’t limit this philosophy to walks; expand it to all areas of your dog’s life. Teach your dog a new skill, let him sniff new places, or try taking part in a doggy sport. Keep your dog’s environment full of new and exciting things, and offer him plenty of opportunities to use his brain.

2) Hide Your Dog’s Toys

Dogs can be quite determined when it comes to getting the things they want, so why not use this to put their brains to work? If your dog wants a toy, try placing it under a laundry basket or hiding it under a blanket (making sure he sees you put it there). Then, sit back and watch him use his problem-solving skills to try and get it. When he solves the puzzle, praise him just as he reaches for the toy.

If your dog struggles or gets frustrated, make the exercise easier at first, and then gradually make it harder and harder over time.

3) Increase Your Dog’s Vocabulary

Dogs are always ready to learn new words, so why not take the time to expand your dog’s vocabulary? For example, you could start saying “let’s go potty” just before opening the door to let your dog out. After doing this often enough, your dog should come running over to be let out whenever you say “let’s go potty.” Dogs are pretty fast to learn to associate a particular action with a word, and are quick to anticipate what will happen next, so you will usually see results very quickly.

4) Never Stop Training

Don’t stop training your dog when he reaches his golden years. “If you don’t use it, you lose it” especially applies to senior dogs. Yes, old dogs can learn new tricks, the only thing is, they may take just a little bit longer to learn them, but be patient and you’ll be pleasantly surprised. So don’t let that brain go to rust, a dog’s brain never loses its ability to learn new things so long as you give it the chance.

5) Brain Training for Dogs

The brain is like a muscle – if you don’t challenge it, it won’t grow! That’s why the best way to make your dog smarter is by teaching him special “brain games” and “brain exercises.” Brain games are fun little games you can play with your dog to teach him new skills and increase his intelligence. Here’s a great “Brain Training for Dogs” course containing 21 awesome brain games, including treasure hunts, hide and seek, playing the piano, and much more, that will take you step-by-step as you turn your dog into a well-behaved and obedient genius! Be sure to check it out here:

>>>Get Brain Training for Dogs today

For Airplane Game Recipients

If you’ve sent the Airplane Game to people as an incentive to sign up to your list, send this email to them one day after they’ve received the eBook, and then send the rest of the email chain above.

Quick note…

Hi dog lover,

Adrienne and Einstein the Dog here.

Just a quick note on The Airplane Game.

…The Airplane Game is the free game you were sent yesterday.

You’ll find if you walk your dog before the game…it will make it even more effective.

Because your dog has been exercised and is more relaxed – they are more likely to pay attention to the game.

The Airplane Game is a wonderful foundation for eliminating bad behavior.

If you want the complete solution to having an amazingly well behaved pet however…

You should checkout my >>>brain training for dogs course here.

It’s there to develop your dog’s hidden intelligence.

It does this with a huge variety of easy games and other little known training strategies.

When you develop your dog’s hidden intelligence…

Something amazing happens.

Behaviors you thought were entrenched just seem to melt away.

And the bond between you and your dog grows even stronger.

>>>Check out the brain training for Dogs course now.

…Or you can keep putting up with any troublesome behaviors your dog may have.

…Or not having the kind of bond you deserve between you and your dog.

Which would be a real shame.

Speak to you soon with even more great doggy tips and advice.

Love from your pals,
Adrienne and Einstein the dog

PS – Check out the brain training for Dogs course now. It’s great for eliminating any bad behaviors by tapping into your dog’s hidden intelligence.

PPS- check out the cool video of me training my dog on this page.


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